![]() Magna Carta Holy Grail also went platinum.Īccording to Billboard, 4:44 will be released on Apple Music and iTunes this week. In this case, Sprint paid for these free albums, which means the downloads still count toward the album’s platinum certification.īack in 2013, Jay Z sold a million copies of Magna Carta Holy Grail to Samsung to give to Samsung Galaxy users for free, prompting the RIAA to change its rules to allow the Samsung downloads to count toward certification as soon as the album was released. On Sunday, a number of 4:44 albums were made available to download for free with the voucher code “sprint,” which is still active as of today. Not all of 4:44’s sale numbers came from Tidal streams. In 2016, the company claimed it had 3 million subscribers, but a report this year claimed that it had been deliberately inflating subscriber numbers. Still, it’s unclear how many subscribers Tidal even has. On Monday, that barrier was eliminated, with the album made available to all Tidal subscribers. Anyone who hadn’t signed up for Tidal prior to the album’s release wasn’t able to listen to it, unless they were also a Sprint customer. With the launch of 4:44 announced within hours of the birth of his twins, it's clear Jay Z's album is right on time.4:44 was released on June 30th exclusively to Tidal subscribers and Sprint customers. ![]() He married Beyoncé at the start of a massive tour in 2008, and the couple seems to have played on speculation of marital strife to drive interest in their On The Run Tour and her Lemonade album in recent years. Historically, Jay Z has positioned himself to capitalize on news surrounding his family. Jay Z and his backers are banking on the notion that his music, along with a companion film featuring Mahershala Ali and Danny Glover, will be enough to lure a reasonable amount of customers to Tidal and Sprint. Last year, Universal chief Lucian Grainge clamped down on the practice earlier this month, notorious holdout Taylor Swift made her music available across all streaming services. Jay Z's latest effort comes at time when the industry is moving away from exclusives. Holy Grail (2013), he struck a $5 million deal with Samsung to give the album away to 1 million of its subscribers now he's using 4:44 to boost Tidal and Sprint. Blueprint 3 (2009) was the first solo album he released under his $150 million touring-and-music deal with Live Nation for Magna Carta. Rather that putting out music haphazardly, he has used hes last several records as part of bigger business moves. It wouldnt be the first of Jays albums to take an unconventional road to high sales, as his previous record, 2013s Magna Carta Holy Grail, drew criticism. The launch plan reflects Jay Z's broader philosophy for album releases. A spokesperson for Jay Z did not immediately return a request for comment. Given that Jay Z hasn't released an album since making the deal, it seems likely he was holding out to use his next musical effort as a negotiating chip-and that deploying 4:44 to lure subscribers to Sprint was all part of the plan. ![]() The album's release comes just a few months after Sprint's $200 million investment in Tidal, a move that valued the service at $600 million, about ten times what Jay Z paid for it a little over two years ago. Late last year reports were made that Jay-Z ‘s 4:44 tour was severely underselling, with ticket sales shockingly low in a number of cities a part of the tour’s itinerary. high school students who don't have internet access at home," which Tidal and Sprint are supporting.įor Jay Z, the timing of 4:44 is everything. The lander also offers links to sign up for Sprint and to donate to the 1Million Project, an initiative "that will connect 1 million low-income U.S. "Become a Sprint customer and get 6 complimentary months of TIDAL and access to JAY-Z’s album 4:44," proclaims a banner situated beneath an announcement of the planned launch date: June 30.
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